The Great Big Christmas Book from Toys R Us begins to arrive in homes and newspapers this weekend. Overflowing with 80 pages of toys, games, bikes, electronics and more – including hundreds of items only available at Toys“R”Us – kids wait in anticipation for this holiday book so they can check off gifts they want and give Santa a hint.
Featuring thousands of toys, the book includes more than $5,600 in savings – more than any other year – and more than 50 free gifts-with-purchase, along with hundreds of amazing discounts. Throughout the season, customers can also look forward to receiving e-mailed bonus pages of holiday-themed deals and discounts that could not fit between the covers of The Great Big Christmas Book.
To help on-the-go shoppers, The Great Big Christmas Book also will be available in convenient digital formats, including an interactive iPad App, as well as through an exclusive sneak preview – available now – on the company’s official Facebook fan page, Facebook.com/Toysrus. Customers can also experience a digital version of The Great Big Christmas Book online at Toysrus.com/ChristmasBook beginning Sunday, October 31.
“Kids across the country can barely contain their excitement when they know The Great Big Christmas Book is coming from Toys“R”Us. They can’t wait to start flipping through the pages to show their parents – and Santa – the toys that will WOW them on Christmas morning,” said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys“R”Us, Inc. “While children love seeing the fabulous playthings, parents will appreciate the incredible savings offered, including more than 50 free gift-with-purchase offers and hundreds of deals.”
The Season’s Hottest Toys, Including Hundreds of Toys“R”Us Exclusives
Building on the company’s unique value proposition of affordable fun, The Great Big Christmas Book features thousands of items – including hundreds of items available exclusively at Toys“R”Us – that will have kids jumping for joy on Christmas morning. From Sing-a-ma-jigs!, Tomica train sets, Princess & Me dolls, SCRABBLE Flash and Xbox 360 Kinect, to products from classic brands such as Hasbro, LEGO, Barbie, Fisher-Price and more, the hottest toys of 2010 can be found throughout this holiday catalog at prices sure to delight the savviest of shoppers.
Highlights of the savings and deals valid from Sunday, October 31 through Tuesday, November 24, while supplies last, include:
FREE $10 Toys“R”Us gift card with ANY purchase of $75 or more*
FREE $25 Toys“R”Us gift card with the purchase of ANY Tony Hawk bike*
FREE $10 Toys“R”Us gift Card with ANY Bratz purchase of $40 or more*
FREE $10 Toys“R”Us gift card with ANY Apple iPod purchase of $149.99 or more*
FREE $10 Toys“R”Us gift card with ANY Disney Movie purchase of $40 or more*
FREE Crayola Holiday Gift Pack with ANY Crayola Purchase of $19.99 or more
FREE Doll Food and Diapers Super Refill Pack with ANY Baby Alive purchase of $35 or more
FREE Princess & Me Royal Wardrobe with ANY Princess & Me purchase of $75 or more
FREE Monster High Cosmetic Case with ANY Monster High purchase of $50 or more
FREE NERF Ammo with the purchase of ANY NERF blaster
35% off Monopoly Electronic Banking edition, SCRABBLE Flash, Trivial Pursuit Bet You Know It edition and Bezzerwizzer games
25% off ALL MobiGo and V.Reader Software
25% off select Moon Dough items
SAVE $150 on Big Backyard Bayberry Wooden Playhouse
SAVE $100 on Step2 Play Up Gym Set
This year, customers who already receive e-mails from Toys“R”Us will receive digital pages of additional savings from The Great Big Christmas Book. To sign up to receive these special e-mails, customers can visit http://app.toysrus.com/preferencecenter/prefs.cfm?a=new_signup.
Experiencing The Great Big Christmas Book, Digitally
Shoppers interested in accessing the deals, discounts and toys available in The Great Big Christmas Book while on-the-go, will find a variety of ways to view the catalog online and on mobile devices, including:
On the Web: The entire catalog can be found online at Toysrus.com/ChristmasBook beginning Sunday, October 31. Shoppers can also search for products and deals by brand, age and category, whether looking for special sales on dolls, games, action figures or any other item. Toysrus.com offers a version that customers can see page-by-page, as if they were holding the book in their hands.
On Facebook: Members of the official Toys“R”Us Facebook fan page can find an exclusive preview of The Great Big Christmas Book available now at Facebook.com/Toysrus. Additionally, fans can choose to “like” items featured within the catalog’s pages or share a link to the items with their friends.
On iPad: Apple iPad owners can download a complimentary App that includes two different views of the catalog – one for kids and one for adults. Children can browse the pages of The Great Big Christmas Book, without prices, and drag items they want to receive into a “gift box” to create their “must-have” list for parents or Santa. Adults can view their child’s list, including price information, edit the toys their children add and e-mail it to family and friends. Customers can visit Toysrus.com/ChristmasBook to find The Great Big Christmas Book iPad App beginning in November.
All of the digital versions of The Great Big Christmas Book offer additional product information and links to online reviews, as well as video demonstrations of select items
